MINID has cooperated in a brainstorm session for Auping Beds. The themes for this brainstorm were:

- A new way of using your bed.
- Working while lying in bed.
- The bedroom as the main room of the house.

People are more and more working in-house and with this, the bedroom because a part of 'the office'. This results in a different bed use.

Thanks to this brainstorm session, Auping received various new ideas, which they used and implemented in their innovative product development projects.

link: Auping Beds the Netherlands