JohnsonDiversey manufactures professional cleaning equipment and develops new products for e.g. their product range TASKI.

MINID has facilitated a brainstorm session for JohnsonDiversey. Because the time in which an office room is being cleaned is too long, the problem definition of this session was: 'How can the cleaning efficiency be raised?'

After the session, JohnsonDiversey pointed out that doing the session with a mix of people of their own company and the people of the MINID Think-Thank was a positive contribution to the session and that they were very pleased with the concrete results of the session, which they could use in the future development.
link: JohnsonDiversey