MINID facilitated a brainstorm session for Philips Baby Care to generalize new ideas for electronically products, which stimulate the development of babies.

The product range of Philips Baby Care consists of a set of baby phones, a bottle heater, a sterilizers, a night lamp, a music box with a lamp and a thermometer set. This product range had to be extended. Especially in the field of the mental and physical development of a child, Philips Baby Care was looking for new fun electronically products.

The results after this brainstorm session were a dozen of usable ideas for innovative products for Philips Baby care.